Organic search refers to the natural ranking of your website on Google’s first page using relevant keywords and SEO techniques, without a cost per click. Paid search, on the other hand, includes all advertisements where you invest money to have your website appear on Google’s first page, working on a CPC (cost per click) basis. By combining both strategies, you can strengthen your online presence, increase the visibility of your products or services, generate more leads, and boost your business growth.

From the English Search Engine Optimization, the term means “Search Engine Optimization”, and in practice, SEO refers to a series of techniques applicable to good practices on the Web, which involve the content of the website, its visual aspects, speed in navigation, responsiveness, quality of texts and assertiveness in choosing keywords. By applying SEO techniques to your website, it is possible to optimize it for users who access it and, as a form of “reward”, it can be well evaluated by Google search engines, thus ranking on the first page.

With a skilled and multidisciplinary team, Quality IMS offers a variety of digital marketing services, including:

• Website optimization for organic search;
• Application of SEO techniques;
• Creation of responsive layouts;
• Social media management;
• Paid traffic management with tools like Google Ads, Meta Ads, and LinkedIn Ads;
• Audiovisual production for TikTok and Instagram videos.

Count on Quality IMS to enhance your digital presence!

If your company doesn't yet have a website, don't worry: Quality provides consultants who can assist in the website creation process, offering guidance and support in acquiring the domain, so you can establish your digital presence in an incisive way on the Web so that customers and leads can find your products and services directly.